Avoid using words like “Best”, “Expert”, “Diligent”, because let’s be honest: there is no real way of proving vague claims.
A general rule of thumb is to avoid hyperbole at all costs. Your LinkedIn headline is your first chance at making an impression, and you don’t want it to be the last you want prospects and leads to go through your entire profile. TL DR: Use niche-specific keywords in your LinkedIn Headline like “B2B SaaS”, “SaaS Sales”, “SEO growth”. Including appropriate keywords in your headline will give you an edge and lead to more people finding your profile. That essentially means: use keywords relevant to your role in your LinkedIn headline. If you want your LinkedIn profile to be more searchable, you need to optimise it in terms of SEO.
TL DR: Instead of only using “Sales use “Helping SaaS startups grow with appropriate keywords As part of the sales team, think about what you can bring to the table and how you can help your customers better. There may be millions of ‘Sales Associates’ on LinkedIn alone, so what makes you worth engaging? Use the space you have effectively by including your value proposition. If you want to stand out from the crowd, you need to tell them what makes you different. TL DR: Instead of using ‘SDR/BDR’ as your designation in your headline, use ‘Sales associate, Sales Representative, Sales Manager.’ The chances of them engaging with you will take a hit if they don’t understand your role in the first place. But do you think your prospects would know or even care about the difference? Sticking to a more general (read: widely known) designation is a much more effective way of forming a rapport with your prospect. We get it, a Sales Development Rep (SDR) is different from a Business Development Representative (BDR). This one is for all the fancy folks with their fancy titles. Here are some of the things to keep in mind while writing your LinkedIn Headline as a B2B salesperson: Avoid technical jargon Your LinkedIn headline should ideally include your designation and your place of work you can also add your experience. In the case of your LinkedIn too, your headline will bring the right set of eyeballs to your profile. A Headline plays a crucial role in grabbing the attention of your target audience, which is why you need to make it impactful. By reading the first thing that your eyes meet - headline. How do you decide which one to read further and which one to skip? Let me guess. On opening a newspaper, you are faced with multiple stories- all waiting for your attention. And finally, we made a list of best practices you can follow while creating and optimising your LinkedIn profile. We also picked the brains of the Sales and Marketing Head of Antwak, Hermaan Kohli. We dived deep into the rabbit hole and sifted through more than a hundred LinkedIn profiles of Sales executives, Sales managers, Sales associates from around the world. Your LinkedIn profile can be a big deciding factor and a well-optimised one can tip the scales in your favour.īut what are the ingredients that make a good LinkedIn Profile? It acts as a business card that can make a big difference in landing sales meetings. There is no doubt about the importance of your LinkedIn profile when it comes to social selling. To top it off, you might not feel so great after checking your Social Selling Index score.
You can have a great product, a killer sales pitch, a list of prospects, and still fail in getting the chance to follow through- All because of an average LinkedIn profile. It’s not easy to generate leads by just having a presence on LinkedIn.
This makes LinkedIn one of the most powerful platforms for B2B Salespeople to reach out and connect with possible future clients. There are about 750 million users on LinkedIn, of which about 41% (310 million) are active monthly. While there are several social media platforms, for B2B Sales LinkedIn is a gold mine. Social selling as a strategy has never been more relevant than now.
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